|
CHASE LIGHTS UP THEIR SIDEWALKS WITH
ARTICULIGHT'S PROJECTORS
After extensive testing of leading projectors
lasting almost a year CHASE BANK decided to go with Articulight,
Inc. of Fair Lawn New Jersey. CHASE Bank began branding city
sidewalks with its octagonal logo, using Articulight's image
projector GB 150
http://articulight.com/gp/GB150_files/index.html.
Now, Chase Bank is neither the first nor the
only company to use graphic projectors to beam commercial
messages onto public sidewalks at night, where pedestrians
simply cannot help seeing them. Commerce Bank is another. But
the Chase logo is so bold, its branches so numerous and its
corporate profile so high that it may set an irresistible
example.
Chase Bank installed graphic projectors inside a
few dozen of branches in the city as part of an overall
refurbishing effort. The bank is trying to create a brighter,
friendlier feel to their branches. Projectors were installed
where foot traffic and neighborhood context warranted them.
The feedback has been positive: kids jumping in
and out of the octagon, it’s a fun thing. That familiar blue
octagon brightly shining on the sidewalk, is a welcome sight to
a CHASE BANK customer looking for a branch in an unfamiliar
neighborhood. It's likened to the phenomenon of the Batman
signal.
And the octagons certainly could be big. One of
the blue and white emblems stretched 8 feet 4 inches across the
sidewalk and was 5 feet 10 inches wide — nearly 50 square feet.
That’s a lot of logo!!
In a time when attention spans are shrinking to
new lows, retailers and manufacturers continue to search for
ways to make their messages pop up to consumers. Among the
unused surfaces ripe for advertising are building facades and
asphalt.
Equipment purchased: 100 GB 150
http://articulight.com/gp/GB150_files/index.html. |
