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PROMOTION 1200 and 2000 Help Give Bellevue Square Mall, Seattle, WA, a Christmas
Makeover
CREATING A HOLIDAY SHOPPING TRADITION
The holiday launch of The Bellevue Collection took advantage of the shopping
season to draw shoppers from farther away - shoppers looking for great holiday
shopping as well as a variety of other holiday activities. Snowflake Lane was
developed to introduce The Bellevue Collection which consisted of over 60 live
"toy" drummers, musical performances, lighting displays, even daily arrivals by
Saint Nick.
The event spanned 25 days and drew more than 200,000
visitors. While annual events typically take years to become established
traditions, the excitement and visual impact of the marketing program quickly
placed this event at the top of everybody's holiday 'must-sees.' An extensive
advertising campaign targeted local as well as regional markets, building
excitement and anticipation for the new holiday event. Once at The Bellevue
Collection, visitors were guided by an extensive environmental graphics and
signage program that helped define the extent of the event, as well as The
Bellevue Collection itself.
WHAT: SNOWFLAKE LANE
WHERE: Bellevue Square Mall,
Seattle, WA
WHEN: Holiday Season since 2005
CONCEPT, DESIGN AND PRODUCTION:
DISPLAYMAKER PRODUCTIONS
EQUIPMENT LIST:
20 PROMOTION 1200
http://articulight.com/gp/promotion/index.html and
PROMOTION 2000
http://articulight.com/gp/Promotion2000_files/index.html high
power projectors, projecting and rotating a variety of
snowflakes across the facades, synchronized.
3 antique sleighs from Vermont
16 giant chandeliers,
50 drummers,
56 drums filled with 800 pounds of sand each,
60 hand-carved life-sized toy soldiers,
350 LED light fixtures,
30 snow machines,
30 bubble machines,
1 35-foot Christmas tree with 10,000 lights and
210 ornaments,
140 smaller trees,
3,000 feet of garland,
10 miles of cables,
and oodles of other props and toys and fluff to
fill the 1,000-square-foot Santa's workshop -- the mall's
centerpiece.
VIDEOS:
http://www.youtube.com/watch?v=ZC8RE8PRbKk&feature=related
http://www.youtube.com/watch?v=XyWHTbV86xc&feature=related
http://www.youtube.com/watch?v=0up7HPR7RMA&NR=1 |
