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Create good will with aesthetically designed presentations
Create excitement with movement and colors
Command attention with a strong message
Become the center of attention and keep it that way
Win the attention of customers and win their hearts
Keep the attention of your customers
Create interesting motion sequences drawing favorable responses from
customers
Use a prism to multiply the image
Generate curiosity with the use of special effects
Entertain your clients
Attract attention instantly
Use x and y mirror movement for end isle achieving greater coverage
Stimulate extra interest
Use it as part of your retail communication
Get your message across, clearly
Use a circular motion mirror to get greater coverage
Enhance your in-store displays
Use counter clock and clockwise motion for the "hook on" effect
Generate more sales
Utilize a linear motion mirror to go up and down the isle
Show people the way with clearly designed icons, insignia and
lettering
Movement sells more
Attract new customers
Leave a lasting impression
Improve customers recalls
Increase sales
Add element of newness
Set yourself apart
Create a fun environment
Maximize sales opportunities
Gel potential customers to focus on your promotions
Maximize exposure
Increase revenue
Increase business
Increase traffic
Increase visibility
Use strobing effect mesmerize and keep attention focused
Increase company image
Use the opening and closing of shutter for "hide and seek" effect
Increase product identity
Create flexible non-permanent signage
Draw interest to your advertising message
Inform the public of your location
Create an elegant look
Create an impression of innovation
Create cooperative advertising
Enhance existing environments
Strengthen venue/store identity
Communicate with your customers
Support live presentations
Direct customers to a variety of activities
Create awareness
Create playful images
Create a theme
Highlight an area
Highlight a service
Promote a product, service or event
Highlight a product
Advertise your special offers
Congratulate your patrons
Advertise your latest products
Show the way to various facilities
Sell your projection space to suppliers or sponsors
Be the dominant sponsor of any event
Capture consumer attention
Enhance sponsor's identity
Generate advertising revenues
Inexpensive alternative to other signage
Project logos and graphics anywhere
Change image on the fly
Say it with light
Use together with existing POP advertising, display and promotional
graphics
Project on any surface
Keep customer's attention for longer time by incorporating creative
elements
Target specific demographics
Convey subtle or bold messages to your customers
Advertise special rates, programs and discounts
Greet your clients in your office lobby
Welcome and inform your customers while they wait on line, i.e, in
banks, restaurants, movie theaters, etc.
Decorate hard to use space
Promote special events
Project under escalators
Use projector with multiple brands to maximize results and generate
great savings
Direct or route traffic via proper sign , i.e. exit, arrows and etc.
Use it for short term promotions, i.e. P.O.P. holidays,
anniversaries, new product launch, etc.
Congratulate the bride and the groom
Project the birthday celebrant photo in your venue, i.e. bowling
center, skating rink, FEC, etc.
Project icons, insignia for easier and quicker identification
Use your logo to grab the attention of customers walking by your
restaurant, store or place of business
Project as part of a multi-media presentation
Add an element of surprise by hiding the fixture
Animate your products and services in a vivid, and dynamic way,
creating an irresistible, eye-catching image perfect for
point-of-sale
Place brand names, company logos, or any message precisely where and
when you want it to attract the customers attention
Create dynamic and enticing window displays
Produce moving imagery that intrigues
Project in very difficult angles by using mirrors
Project on screens, scrims an non-flat surfaces for interesting and
fascinating results
Image sells
Create a consistent message at several locations
Be the first to use the new technology
Keep on keeping your presentations fresh
Project from inside to outside on the sidewalk, walls, etc., to
attract shoppers to your place of business
Project on mannequins to add texture and excitement
Project your logo, brand names or any message in or out of your
exhibit booth
Use slides (which are very affordable, easy to make and easy to
install) for short term use in trade shows, museums, art galleries,
entertainment venues, etc.
Communicate good brand presentation
Give strong brand visibility
Simplify your customer's buying process by quickly letting them buy
the brand they trust
Reinforce outside media advertising campaigns
In-store communications through Articulight Graphic Projectors give
you the power to build, identify and brand the retail environment,
making it first on the customer's mind and making shopping easy,
exciting and fulfilling to your customers
In-store communications via Articulight Graphic Projectors affords
the kind of direct one-on-one impact to gain vast benefits from the
information revolution. It reinforms, reminds, motivates and
persuades consumers to buy
Communicate your identity in dynamic new ways to your customers
Articulight Graphic Projectors quickly inform and remind customers
of who you are and persuade them to buy
Creative graphics that exist not merely to fill-up space but to talk
to consumers one-on-one and to make them aware of your products
Inform... Direct... Excite... Recall... Sell!
When customers need to find something in a store, Articulight
Graphic Projectors provide direction
When consumers need to learn about a product, Articulight Graphic
Projectors offer information
When patrons need a pleasant shopping experience, Articulight
Graphic Projectors offer brand reinforcement and decor
Four stages of customer's interaction with Articulight Graphic
Projectors
1. Catching the Eye
2. Main message comprehension
3. Persuasion
4. Reinforces brand name recognition
Bright and colorful images: simple layouts have the highest main
message readability; and promotional cues such as price, areas, tend
to catch the eye
Simple text isn't always the most readable. Plain or unattractive
signs are not as thoroughly readable as more attractive signs
Simple unappealing signs get people bored and unengaged because they
are not interesting
Aesthetics have something to do with the readability of the sign
An increase of the main message recall from the first to the second
exposure correlates pretty well with the appeal factor
Directional/Navigational signs that do not have to be aesthetically
appealing have high main message recall. Simplicity of the design
gets their attention
The appeal of the design keeps their attention focused.
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